Sign Me Up

I was having lunch today at a local taqueria and when I looked out the window, I saw one of those sign people standing on the sidewalk waving their advertisement. This particular one happened to be for a tax service company. First I thought, "What a boring job." Then I begin to ponder a little about what I'm advertising. We don't realize we are holding up a sign advertising something every minute of the day. We advertise based on our actions, our conversations, our interactions with others. We send a message about who we are and our perceptions of the world 24/7 (minus sleep time of course). So I've decided I'm going to be more careful about the sign I'm holding up. I wonder if I can get one in neon? That would be cool!